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Accelerated Dual Degree to Digital Marketing & Communication Strategy

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Accelerated Dual Degree to Digital Marketing & Communication Strategy

College

BCOB & CAS

Program Level

GR

Program Type

ACCELERATED DUAL DEGREE

Degree Designation

MS

Accelerated Dual Degree to Digital Marketing & Communication Strategy (M.S.)

The Accelerated Dual Degree (ADD) Program to Digital Marketing & Communication Strategy is designed for exceptionally well-prepared students who wish to earn a Master of Science degree in program by beginning graduate studies during their senior year.

Students must have at least 90 undergraduate credit hours completed, which may include transfer credit, before starting graduate courses. When applying to an accelerated dual degree program, students should have at least 75 credits completed and clearly be on track for the required 90 credit hours. 

For students who are accepted, nine credit hours of graduate-level coursework for the graduate program can be completed during the fourth year and will count toward combined undergraduate and graduate requirements, as outlined below. 

Students apply for undergraduate graduation (to earn their Bachelor’s degree) in the normal timeframe, following standard deadlines–that is, for the term they are on-track to complete all undergraduate degree requirements, including the minimum 120 credits. Likewise, they apply for graduate graduation following standard deadlines for the term they are on-track to have completed graduate degree requirements.

Students are responsible for understanding the Accelerated Dual Degree policy.

Generalist Pathway

Undergraduate students from any major who are accepted to the dual degree program are eligible to pursue the ADD to DMCS according to the following outline.

Requirements

COM 5120

BRAND STORYTELLING THROUGH CONTENT PRODUCTION

applies toward

General Undergraduate Credits

COM 5180

DIGITAL ADVERTISING AND MARKETING

applies toward

General Undergraduate Credits

COM 5240

SOCIAL MEDIA MARKETING

applies toward

General Undergraduate Credits

Communication Major (Digital Media Track) Pathway

Undergraduate students from program (Digital Media Track) accepted to the dual degree program are eligible to pursue the ADD to DMCS under the following, major-specific outline.

Requirements

COM 5120

BRAND STORYTELLING THROUGH CONTENT PRODUCTION

applies toward

General Undergraduate Credits

COM 5180

DIGITAL ADVERTISING AND MARKETING

replaces

COM 4510 Major Requirement

COM 5240

SOCIAL MEDIA MARKETING

applies toward

General Undergraduate Credits

Communication Major (Integrated Marketing Communication Track) Pathway

Undergraduate students from program (Integrated Marketing Communication) accepted to the dual degree program are eligible to pursue the ADD to DMCS under the following, major-specific outline.

Requirements

COM 5120

BRAND STORYTELLING THROUGH CONTENT PRODUCTION

replaces

COM 4722 Major Requirement

COM 5220

ONLINE REPUTATION MANAGEMENT

replaces

COM 3700 Major Requirement

COM 5240

SOCIAL MEDIA MARKETING

replaces

COM 3692 Major Requirement