Digital Marketing & Communication Strategy, M.S.

The Master of Science in Digital Marketing & Communication Strategy takes an interdisciplinary approach and combines course work from communication and business to give students an integrated grasp of marketing, communication, public relations and advertising. Students draw from the best practices and theories of each field as they examine concepts such as marketing analytics, social media, digital advertising and content marketing

Students who complete the three certificates--program, program, and program--are eligible to enroll in a Capstone course that leads to earning a Master’s degree. The Capstone course is designed to facilitate students’ demonstration of their learning, commitment to ethical practices,  as well as their ability to integrate marketing, advertising, and public relations functions effectively.

 Learning Objectives

1. Select and execute appropriate marketing research techniques;

2. Use research findings to create appropriate and effective strategies;

3. Create a thorough, strategic marketing communication plan;

4. Create appropriate integrated marketing content to achieve marketing and communication objectives;

5. Demonstrate creativity, strategy, and reliance on research/consumer intelligence to develop a marketing communication plan;

6. Demonstrate integration of content learning from completed certificates through project

Degree Requirements

Total: 30 credit hours