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NP5630

NONPROFIT MARKETING

Nonprofit Administration Boler College of Business

Subject Code

NP

Course Number

5630

Course Title

NONPROFIT MARKETING

Course Level

Graduate

Degree Attributes

Nonprofit Administration, Graduate (A & S) Tuition Rate

Equivalent Course(s)

MK521, NP563

Course Description

Exploration of traditional aspects of marketing and how they apply to nonprofit organizations. Examination of how nonprofit marketing may, at times, be similar to the for-profit sector as well as the unique challenges and opportunities nonprofit marketers face. Foundational concepts related to nonprofit organizations that influence marketing decisions in the nonprofit sector. Offered: Spring, odd years

Credit Hours Min

3