MK301
MARKETING PRINCIPLES
Mngmnt, Mrktng & Supply Chain
Boler College of Business
Subject Code
MK
Course Number
301
Course Title
MARKETING PRINCIPLES
Department(s)
Course Level
Graduate, Post-Baccalaureate, Undergraduate
Degree Attributes
Undergraduate Tuition Rate
Equivalent Course(s)
MK3301
Course Description
Introduces students to the field of marketing. Provides an overview of marketing concepts and strategies critical to value-driven marketing. Emphasis on how to develop, promote, distribute, and price an organization’s offerings in a dynamic economic, social, political, and international environment. Ethical issues are also examined.Prerequisite: Sophomore standing with a minimum of 25 credit hours.
Credit Hours Min
3