COM5180
DIGITAL ADVERTISING AND MARKETING
Communication
College of Arts & Sciences
Subject Code
COM
Course Number
5180
Course Title
DIGITAL ADVERTISING AND MARKETING
Department(s)
Course Level
Graduate
Degree Attributes
Graduate (A & S) Tuition Rate
Equivalent Course(s)
COM518
Course Description
Students will learn the paid, owned, and earned digital media model, a framework for managing and analyzing multichannel digital campaigns. Through experiential learning projects, students will develop hands on experience in applying marketing tools (e.g. Google Ads); creating, targeting, monitoring, optimizing, and evaluating digital campaigns. Students will gain foundational knowledge in digital strategy preparing them to navigate all types of digital media and future careers.
Credit Hours Min
3