COM5160
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WRITING AND SEARCH ENGINE OPTIMIZATION
Subject Code
COM
Course Number
5160
Course Title
WRITING AND SEARCH ENGINE OPTIMIZATION
Department(s)
Course Level
Graduate
Degree Attributes
Graduate (A & S) Tuition Rate
Equivalent Course(s)
COM516
Course Description
Students learn the basics of narrative and storytelling as applied to marketing content. This course allows students to learn the fundamentals of writing across digital platforms and refine copywriting techniques, including writing for SEO, websites, social media, and email.
Credit Hours Min
3