COM5120
BRAND STORYTELLING THROUGH CONTENT PRODUCTION
Communication
College of Arts & Sciences
Subject Code
COM
Course Number
5120
Course Title
BRAND STORYTELLING THROUGH CONTENT PRODUCTION
Department(s)
Course Level
Graduate
Degree Attributes
Graduate (A & S) Tuition Rate
Equivalent Course(s)
COM512
Course Description
Students gain a strong understanding of crafting compelling brand stories using data and content elements like colors, text, images, graphic design, video, and audio. Through project-based learning, they create a brand narrative, design the story copy, and learn to share it in a way that resonates with audiences. Also, they learn skills for critiquing and evaluating brand stories across various media platforms.
Credit Hours Min
3