SPM5040

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SPORTS PROMOTION, MARKETING, AND PUBLIC RELATIONS

Mngmnt, Mrktng & Supply ChainBoler College of Business
General

Subject code

SPM

Course Number

5040

Course Long Title

SPORTS PROMOTION, MARKETING, AND PUBLIC RELATIONS

Department(s)

Mngmnt, Mrktng & Supply Chain

Course Level

Graduate

Equivalent Course(s)

SPS504, SPL5040

Registration Restriction

Level - Graduate

Course Description

The primary aim of this course is to familiarize students with media relations, creating and writing athletic publications, and using social media and other marketing techniques to promote athletic programs.

Credit Hours Min

3