MOL5556

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ANALYTICS-DRIVEN BUSINESS INSIGHTS

Mngmnt, Mrktng & Supply ChainBoler College of Business

Subject code

MOL

Course Number

5556

Course Long Title

ANALYTICS-DRIVEN BUSINESS INSIGHTS

Course Level

Graduate

Equivalent Course(s)

AC556, MHR556, MN556

Course Description

Business analytics and big data are critical tools for effective business decision-making. This course uses qualitative analytical and quantitative descriptive and inferential analysis techniques to provide insights for business decision-making. Students will learn techniques for classifying people and processes into segments or categories for performance metrics, drawing insights, and generating solutions. Students will also learn to apply predictive analysis techniques to sales and forecasting challenges and estimate the impact of activities on the organization's performance. Prerequisite: EC 5522 (min grade C) or waiver. Offered: Typically in Spring.

Credit Hours Min

3