MOL5556
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ANALYTICS-DRIVEN BUSINESS INSIGHTS
Mngmnt, Mrktng & Supply ChainBoler College of Business
Subject code
MOL
Course Number
5556
Course Long Title
ANALYTICS-DRIVEN BUSINESS INSIGHTS
Department(s)
Course Level
Graduate
Equivalent Course(s)
AC556, MHR556, MN556
Course Description
Business analytics and big data are critical tools for effective business decision-making. This course uses qualitative analytical and quantitative descriptive and inferential analysis techniques to provide insights for business decision-making. Students will learn techniques for classifying people and processes into segments or categories for performance metrics, drawing insights, and generating solutions. Students will also learn to apply predictive analysis techniques to sales and forecasting challenges and estimate the impact of activities on the organization's performance. Prerequisite: EC 5522 (min grade C) or waiver. Offered: Typically in Spring.
Credit Hours Min
3