MK5551
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MARKETING MANAGEMENT
Mngmnt, Mrktng & Supply ChainBoler College of Business
Subject code
MK
Course Number
5551
Course Long Title
MARKETING MANAGEMENT
Department(s)
Course Level
Graduate
Equivalent Course(s)
MK551
Course Description
Marketing problems of business. Emphasis on planning and control affecting both marketing and company-wide operations, including such areas as sales forecasting, quota determination, and distribution cost analysis. Marketing problems associated with product and brand determination, distribution policies, promotion, and pricing. Special attention to legal and social questions that arise in connection with marketing operations.
Credit Hours Min
3