MK3301

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MARKETING PRINCIPLES

Mngmnt, Mrktng & Supply Chain Boler College of Business

Subject Code

MK

Course Number

3301

Course Title

MARKETING PRINCIPLES

Department(s)

Mngmnt, Mrktng & Supply Chain

Course Level

Graduate, Post-Baccalaureate, Undergraduate

Degree Attributes

Undergraduate Tuition Rate

Equivalent Course(s)

MK301

Course Description

Introduces students to the field of marketing. Provides an overview of marketing concepts and strategies critical to value-driven marketing. Emphasis on how to develop, promote, distribute, and price an organization’s offerings in a dynamic economic, social, political, and international environment. Ethical issues are also examined.Prerequisite: Sophomore standing with a minimum of 25 credit hours.

Credit Hours Min

3