Subject code
COM
Course Number
5080
Course Long Title
BRANDING AND CONTENT STRATEGY
Department(s)
Course Level
Graduate
Equivalent Course(s)
COM508
Registration Restriction
Level - Graduate
Course Description
Students examine the fundamentals of branding -- what brands are and how they work in the minds of consumers, and how they work for businesses and organizations. Building upon this foundation, students develop an understanding of how brands are communicated through campaigns and content, as well as how brands can be evaluated. Students apply this knowledge to content planning strategies, digital marketing campaigns and performance assessment.
Credit Hours Min
3